As now we have gained a generalized idea about SMO, let’s not overlook the rules that have to be followed while providing SMO services to the clients. These rules were first generated by Rohit Bhargava and then Jeremiah Owyang, Cameron Olthuis, Lee Baker, and Lee Oden joined the suit and developed it further.
- Increase your linkability- An optimized site for social media should have enhanced linkability of the content. You can add blogs, aggregate content or linkbait to achieve linkability.
- Make tagging and bookmarking easy- Use discretion and logic for tagging and bookmarking.
- Reward inbound links- List blogs which link back to you via permalinks, trackbacks or recently linking blogs (like the Yahoo & Google blogs do).
- Help your content travel- Let your portable content move freely over the social media.
- Encourage the mashup- Allow further use of your content and RSS feeds to create mashups for traffic generation.
- Be a User Resource, even if it doesn’t help you.
- Reward helpful and valuable users.
- Actively participate in the discussion of blogs and sites of others.
- Know how to target your audience.
- Create content.
- Be real.
- Don’t forget your roots, be humble.
- Don’t be afraid to try new things, stay fresh.
- Develop a SMO strategy.
- Choose your SMO tactics wisely. Be cognizant of what actions will influence the desired outcome with the most impact.
- Make SMO part of your process and best practices.
Rinki Singh Yadav
