Google Timely search option is getting better and better and the crawling is very fast and more deep for the search results...
The Google Trifecta: Webmaster Tools, Analytics, Website Optimizer - Google Online Seminar
Posted by MadanLalFor the first time ever, the Google Webmaster Tools, Analytics, and Website Optimizer teams will join forces to hold a free online seminar. By using all three of these tools together, you can gain a comprehensive understanding of your pages' visibility on Google, how your visitors interact with your site, and what content will most effectively get them to take the desired action.
During this online seminar, team members will:
* Provide brief introductions to their products
* Highlight recent product updates and releases
* Discuss the benefits of using all three products together
* Answer common questions submitted by attendees
Upon registration, we also invite you to submit any specific topics you'd like them to cover. We look forward to seeing you there!
For more details visit the website: Google Trifecta
Improved Indexing of Flash from Google!!!!!!! SEO Guys Cheer up…
Google officially announced that they received received numerous requests to improve our indexing of Adobe Flash files. SO Ron Adler and Janis Stipins—software engineers on our indexing team provided useful informations related to the improvement in indexing flash.
The details are taken from Google webmaster central Blog
Q: Which Flash files can Google better index now?
We've improved our ability to index textual content in SWF files of all kinds. This includes Flash "gadgets" such as buttons or menus, self-contained Flash websites, and everything in between.
Q: What content can Google better index from these Flash files?
All of the text that users can see as they interact with your Flash file. If your website contains Flash, the textual content in your Flash files can be used when Google generates a snippet for your website. Also, the words that appear in your Flash files can be used to match query terms in Google searches.
In addition to finding and indexing the textual content in Flash files, we're also discovering URLs that appear in Flash files, and feeding them into our crawling pipeline—just like we do with URLs that appear in non-Flash webpages. For example, if your Flash application contains links to pages inside your website, Google may now be better able to discover and crawl more of your website.
Q: What about non-textual content, such as images?
At present, we are only discovering and indexing textual content in Flash files. If your Flash files only include images, we will not recognize or index any text that may appear in those images. Similarly, we do not generate any anchor text for Flash buttons which target some URL, but which have no associated text.
Also note that we do not index FLV files, such as the videos that play on YouTube, because these files contain no text elements.
Q: How does Google "see" the contents of a Flash file?
We've developed an algorithm that explores Flash files in the same way that a person would, by clicking buttons, entering input, and so on. Our algorithm remembers all of the text that it encounters along the way, and that content is then available to be indexed. We can't tell you all of the proprietary details, but we can tell you that the algorithm's effectiveness was improved by utilizing Adobe's new Searchable SWF library.
Q: What do I need to do to get Google to index the text in my Flash files?
Basically, you don't need to do anything. The improvements that we have made do not require any special action on the part of web designers or webmasters. If you have Flash content on your website, we will automatically begin to index it, up to the limits of our current technical ability (see next question).
That said, you should be aware that Google is now able to see the text that appears to visitors of your website. If you prefer Google to ignore your less informative content, such as a "copyright" or "loading" message, consider replacing the text within an image, which will make it effectively invisible to us.
Q: What are the current technical limitations of Google's ability to index Flash?
There are three main limitations at present, and we are already working on resolving them:
1. Googlebot does not execute some types of JavaScript. So if your web page loads a Flash file via JavaScript, Google may not be aware of that Flash file, in which case it will not be indexed.
2. We currently do not attach content from external resources that are loaded by your Flash files. If your Flash file loads an HTML file, an XML file, another SWF file, etc., Google will separately index that resource, but it will not yet be considered to be part of the content in your Flash file.
3. While we are able to index Flash in almost all of the languages found on the web, currently there are difficulties with Flash content written in bidirectional languages. Until this is fixed, we will be unable to index Hebrew language or Arabic language content from Flash files.
We're already making progress on these issues, so stay tuned!
Thanks to Google for making it happen………………….
Create websites using Sites.google.com from Google
What is Google Sites?
Google Sites is an online application helps creating a web site as easy as editing a document.
Using the website we can share variety of information such as videos, calendars, presentations, attachments, and text and it is easy to view and share with a small group, their entire organization, or the world.
Google sites - A new application from google. So it will take some time to get name in the internet market.
The search engine gaint created this application with JotSpot which is now a part of Google.
Google Sites Help Center:
http://www.google.com/support/sites/
Google Sites Features are as follows:
- Creating a new page is very simple as clicking a button
- HTML knowledge is not required because it will similar to edit a document
- They offer templates which can be edited and we can change the colors but we cannot insert the template as we need.
- The entire layout is customizable so you can change the layout as needed.
- We can upload files up to 10mb in size.
- We can insert Google Calendar, Document, Picasa slides, Presentations, Spreadsheet, Video and more gadgets.
- Sitemap is created automatically.
- Navigation and recent activities will be displayed at the left or right side bar.
- If you want to make the website private to your organization then you can select the option private.
- We can create Web Pages, Dashboard, Announcements, File Cabinet and List.
- We can put comments to all the postings or web pages we created.
- Footer links are created automatically
- URL normalization is present in the website.
- We can request more number of contributors to the Google Sites.
SEO Point of View
In blogger we need to insert a code for unique title tags but here each page will be having separate title tags.
We can infuse the Google Analytics immediately.
Alt tags can be inserted for the images.
We can easily edit the documents and create internal links and external links from Google sites.
Linking structure is automatically generated in the form of Sitemap
Still lot of updates required.
URL Normalization is very good and we can use the keywords in the URL.
Announcements and Comments are very useful.
Domain is from Google so it is an added advantage to crawl the pages.
We can use this as a promotional way for business similar to blogger.
We can create this application for the Clients.
Suggestions for Google:
How we can edit and place the webmaster sitemap
We can have an option for infusing the template
Site elements should have more option for editing the pages.
The application seems like an updated version for GooglePages
This is a new application still not more information related to the usage of this application.
As now we have gained a generalized idea about SMO, let’s not overlook the rules that have to be followed while providing SMO services to the clients. These rules were first generated by Rohit Bhargava and then Jeremiah Owyang, Cameron Olthuis, Lee Baker, and Lee Oden joined the suit and developed it further.
- Increase your linkability- An optimized site for social media should have enhanced linkability of the content. You can add blogs, aggregate content or linkbait to achieve linkability.
- Make tagging and bookmarking easy- Use discretion and logic for tagging and bookmarking.
- Reward inbound links- List blogs which link back to you via permalinks, trackbacks or recently linking blogs (like the Yahoo & Google blogs do).
- Help your content travel- Let your portable content move freely over the social media.
- Encourage the mashup- Allow further use of your content and RSS feeds to create mashups for traffic generation.
- Be a User Resource, even if it doesn’t help you.
- Reward helpful and valuable users.
- Actively participate in the discussion of blogs and sites of others.
- Know how to target your audience.
- Create content.
- Be real.
- Don’t forget your roots, be humble.
- Don’t be afraid to try new things, stay fresh.
- Develop a SMO strategy.
- Choose your SMO tactics wisely. Be cognizant of what actions will influence the desired outcome with the most impact.
- Make SMO part of your process and best practices.
Rinki Singh Yadav
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