Most important vocabulary in Google Adwords
• Ad copy
• AdSense
• AdWords
• Algorithms
• Cached
• Campaign
• Channel
• Contextual placement
• Display URL
• Distribution
• GAP
• Google Advertising Professional
• Google content network
• Google Network
• Google search button
• Google search network
• Headline
• Indexing
• Keyword
• Keyword targeted
• Marketing mix
• PageRank™
• Query
• Reach
• Relevance
• Return on Investment (ROI)
• Search Engine Marketing
• Search result
• Search results page
• SEM
• Similar Pages
• Sponsored Links
• Target
• Uniform Resource Locator (URL)
• Unique visitors
• Users
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