Google vs Internet
We know that Internet is huge. Google started its index in 1998 by 26 million pages and by 2000 Google reached the index of around 1 billion. Over the past eight years Google have seen a lot of content and information in the web. Recently Google engineers was astonishing about the web in recent internet revolution, they proudly announces that Google systems over reached a milestone of 1 trillion (as in 1,000,000,000,000) unique URL's in its index
Google Crawling for Informations
Google engineers explain how they crawl the above mentioned dream number. They started indexing the URL's with some initial pages and then they start follow the links of each pages they indexed, then they followed the links from the new pages they indexed and so on. To be frank they have more than 1 trillion pages but they are not sure that all the pages are unique and have only one URL because some of the pages have two or more URL's. So we avoid all those URL's and pages and reached 1 trillion and we are indexing billions of unique pages and unique links every day.
Infinite Internet Web Pages
To be open minded, web is infinite so we can’t crawl all the pages but we will try our level best to crawl all the unique pages.
They also admit that all the trillion pages are not unique because in Google calendar everyday it will show up new pages but it will mostly have same content so we can't avoid such criteria. But they are very much proud that they have the most comprehensive index of any search engines, and their goal is to crawl all the world information’s and display to searchers.
Some of the important points from Googlers:
“To keep up with this volume of information, Google systems have come a long way since the first set of web data Google processed to answer queries. Back then, we did everything in batches: one workstation could compute the PageRank graph on 26 million pages in a couple of hours, and that set of pages would be used as Google's index for a fixed period of time. Today, Google downloads the web continuously, collecting updated page information and re-processing the entire web-link graph several times per day. This graph of one trillion URLs is similar to a map made up of one trillion intersections. So multiple times every day, we do the computational equivalent of fully exploring every intersection of every road in the United States. Except it'd be a map about 50,000 times as big as the U.S., with 50,000 times as many roads and intersections.
As you can see, our distributed infrastructure allows applications to efficiently traverse a link graph with many trillions of connections, or quickly sort petabytes of data, just to prepare to answer the most important question: your next Google search.”
From this we can come to a conclusion that Google the leader of all search engines and it will go on to search for more information and index trillions and zillions of pages in its system for answering to the customer queries.
Matt Cutts says "One thing doesn't have to do with the other,"
1. Search term on the page is very important - Highlight top search keywords
"Think about what people are going to type in to try and find you," Cutts says. He tells of meeting a chiropractor from San Diego who complained that his site couldn't be found easily using Google search. The words "San Diego chiropractor" were listed nowhere on his site. "You have to make sure the keywords are on the page," Cutts says. If you're a San Diego doctor, Des Moines architect or Portland ad agency, best to let people know so immediately, at the top of your page.
2. Tags are very important especially meta tags for the pages
If Cutts' chiropractor had properly tagged his Web page, a search would have returned something like this: "San Diego chiropractor. Local doctor serves San Diego community."
There's also a third tag, to add keywords, or search terms, but Cutts says Google doesn't put much weight in its rankings on that one.
3. Links from other websites is very important - External Links to your website
Google says it looks at more than 100 pieces of data to determine a site's ranking. But links are where it's at, once your search terms are clearly visible on your site and the title and description tags correctly marked.
In a nutshell: Google ranks sites based on popularity. If authoritative sites link to you, you must be good, and therefore you get to the top of the list. If you can't get top sites such as USATODAY.com or The New York Times to link to you, try your friends. And what if they don't have a site? They probably do. Read on.
4. Blogging for the website - Continuous blog post is necessary
Cutts says blogging is a great way to add links and start a conversation with customers and friends. It will cost you only time: Google's Blogger, WordPress and others offer free blogging tools. With a blog, you can link back to your site and offer links to others. It's also a great way to start building content, Cutts says.
5. Sign up for Google Free Services (Webmasters, Google Analytics)
Google's google.com/webmaster offers freebies to help get your site found. You can upload a text-based site map, which shows Google the pages of your site (create it at www.xml-sitemaps.com). Once that's done, you'll be registered with Google, where you can learn vital statistics — including who is linking to your site and how often Google "crawls" your site for updates.
Google's Local Business center (google.com/local/add) is the place for business owners to submit a site so it shows up in local searches, with a map attached. Savvy consumers who use Google for searches know that the first 10 non-advertising results often are from Google Maps, so if you have a business and haven't submitted it, you're losing out on potential customers.
Avoid Stuffing of any information
When weaving keywords into a main page, Cutts says, some zealous Web publishers will use the term over and over again. That's called "keyword stuffing." It's a big Google no-no that can have your site removed from the index.
"After you've said it two or three times, Google has a pretty good idea — 'OK, this page has something to do with this keyword,' " he says. "Just think about the two or three phrases you want to be known for and weave that in naturally."
For blogger newbies, Cutts knows that writing (for example, posting new material) doesn't always come easy. He suggests finding ideas by visiting social news sites such as Digg and StumbleUpon, to see what people are saying about your particular topic.
Aside from that, Cutts says, new material falls into the common-sense category: It's all about your business. "If I'm a plumber in Iowa, I may want to write about some of the strange things that happen to me on the job, or the five most common ways to fix a toilet," he says. "That kind of content can get really popular, and it's a great way to get links." Folks will post your piece on one of the social media sites. And with links comes higher Google rankings.
Finally, Cutts says, there is one big misconception about getting Google visibility that he wants to clear up: In order to be found at the top of Google's rankings, you do not also have to advertise.
Most important vocabulary in Google Adwords
• Ad copy
• AdSense
• AdWords
• Algorithms
• Cached
• Campaign
• Channel
• Contextual placement
• Display URL
• Distribution
• GAP
• Google Advertising Professional
• Google content network
• Google Network
• Google search button
• Google search network
• Headline
• Indexing
• Keyword
• Keyword targeted
• Marketing mix
• PageRank™
• Query
• Reach
• Relevance
• Return on Investment (ROI)
• Search Engine Marketing
• Search result
• Search results page
• SEM
• Similar Pages
• Sponsored Links
• Target
• Uniform Resource Locator (URL)
• Unique visitors
• Users
Google market share of the total internet users of United States is increasing month by month from it's top rivals Yahoo and Msn.
In the month of June World most lovable search engine is the hot favorite for all the U.S users below is the new statistical report
According to Nielsen Online
Google's internet users reached from 127.6 million in May to 128 million in June
Meanwhile, Microsoft dropped from its visitors rating a little from 123.3 million to 123 million while Yahoo has a huge change from last month of 115.6 million to 113.4 million in the month of June.
Leader if the amount of time spent on the top search search engines is Yahoo but it also lags from last month stating as below
Yahoo in the month of May it was 3 hours and 13 minutes and in the month of June 3 hours and 7 minutes
Microsoft in the month of May it was 2 hours and 16 minutes and in the month of June 2 hours and 12 minutes
Google in the month of May it was 1 hour and 49 minutes and in the month of June 1 hour and 50 minutes.
We are happy to announce that Google has acquired DoubleClick. For more information related to the acquisition, Performics
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